Privacy Policy

1. Information We Collect

We collect only the information necessary to provide real estate discovery, communication, and listing management:

• Account Email: Collected when you authenticate via passwordless email sign-in or magic links.
• Seller & Builder Profiles: Name, phone number, organisation/company name, WhatsApp number, and district of operation submitted when publishing listings.
• Property & Project Data: Listing title, description, price, location/district, land area, built-up area, bedrooms, amenities, RERA registration numbers, and uploaded media files.
• Buyer Enquiries: Name, mobile phone number, and optional message submitted through property inquiry or financing guidance forms.
• Saved Properties & Client State: Saved favorite property IDs, recent searches, and view preferences stored directly in your browser's local storage (localStorage).
• Analytics & Usage Data: Aggregate, de-identified metrics on page views, search queries, referral sources, and device screen dimensions.
• Security & Rate-Limit Logs: IP address snippets, request timestamps, and user-agent strings processed temporarily to protect platform integrity and prevent spam or abuse.

2. Purpose of Data Collection

Information collected by BrandNewHomes is used for the following operational purposes:

• Enabling direct communication between buyers, tenants, owners, and builder accounts.
• Publishing and moderating property and new project listings across Kerala.
• Managing user accounts, listing edits, and dashboard preferences.
• Routing optional home loan and housing finance guidance callbacks upon explicit user request.
• Preventing broker spam, unauthorized scraping, and fraudulent listings.

3. Contact Visibility & Information Sharing

We believe in transparent control over personal contact information:

• Seller Discretion: When creating a listing, the poster explicitly configures whether their phone number is publicly visible, accessible via WhatsApp link, or restricted to enquiry-only contact forms.
• Buyer Contact: When a buyer or tenant submits an inquiry form, their supplied name and phone number are transmitted solely to the respective listing owner or builder. We do not sell buyer inquiries to multi-party call centers or broker directories.
• No Forced Account: Browsing listings and submitting inquiries does not require creating an account.

4. Storage & Third-Party Infrastructure

BrandNewHomes utilizes trusted managed cloud infrastructure to maintain high reliability and data security:

• Hosting & Edge Delivery: Vercel edge infrastructure for frontend serving, HTTPS enforcement, and static asset delivery.
• Database & Storage: Managed PostgreSQL and Supabase cloud infrastructure for user authentication, listing records, and secure media storage.
• Analytics: Privacy-friendly analytics for aggregated traffic measurement without cross-site behavioral ad profiling.

5. Data Retention

We retain user data only for as long as necessary to fulfill marketplace services:

• Active listing details remain accessible until the listing creator removes or archives them, or until moderation removes inactive posts.
• Enquiry lead records are retained to allow listing owners to track correspondence.
• Browser local storage items remain on your local device until you clear your browser cache or remove saved homes.
• Security and error logs are automatically rotated and purged on periodic operational schedules.

6. User Rights & Contact Route

You have the right to request access to your account data, request correction of erroneous listing details, or request complete deletion of your account and associated listings.

To submit a privacy or data deletion inquiry, please contact our support desk: